Tea Blog

We’ve featured several articles on rooibos in the past. It’s an herbal beverage that may not yet be a household name in some regions, but it has been steadily gaining recognition.

If rooibos is new to you, here’s a brief introduction. Rooibos is an herbal beverage grown exclusively in South Africa and typically prepared in the same way as tea. Rooibos loose-leaf tea known for its naturally caffeine-free profile and smooth flavor is also referred to as redbush, due to the reddish color of its leaves and brewed infusion.

The flavor of rooibos is smooth and mellow, and like many herbal beverages, it has been associated with a variety of potential health benefits linked to rooibos consumption, though many claims remain under study.

The beverage has been receiving increasing attention in recent years and continues to build a following. This momentum has been supported by coverage in larger media outlets.

For example, this Slate article discussing the growing popularity and rising imports of rooibos tea noted that imports had been increasing steadily, with expectations of continued growth.

Shortly afterward, this Esquire blog post exploring rooibos and its emerging popularity picked up on the same topic, referencing the earlier report and reinforcing the idea that rooibos is gaining wider recognition.

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