PG Tips Chimpanzee

While searching online for tea I found the history of PG Tips. It is not everyday that a product such as tea has a unique story behind it. I do not know about you, but I find the history of how a business came about to be quite fascinating.

You see PG Tips began with an entrepreneur who opened his first shop in Manchester, United Kingdom in 1869. Mr. Arthur Brooke opened what we would call a modern day coffee house selling coffee, tea, and sugar. He had the fantastic idea to break the mold of other tea companies who were producing blended teas. Mr. Brooke produced pure, high-quality teas from India and China making his brand quite popular. Who would have thought being different and innovative could work?

Following Arthur Brooke’s influence of innovation and creativity, PG Tips launched a novel advertising campaign involving chimpanzees. At this time there were not many commercials aired in the United Kingdom. PG Tips hit gold with the campaign for the chimpanzees to be one of the longest running characters in British television advertising.

Another bit of the story is PG Tips produced the most expensive tea bag ever made. The tea bag was covered in 280 diamonds raffled off to raise money for the Royal Manchester Children’s Hospital. Okay, okay, I know-do not give away the entire story. Sit down with a cup of tea and check out the rest of PG Tips’ history.

© Online Stores, Inc., and The English Tea Store Blog, 2009-2015. Unauthorized use and/or duplication of this material without express and written permission from the blog’s owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Online Stores, Inc., and The English Tea Store Blog with appropriate and specific direction to the original content.

A classic entry originally published 01.23.2009

Advertisements