It might be stretching the point a bit to say that PG Tips, the popular British tea maker, built their success on their clever advertising campaigns. It would have all been for nought if no one liked their tea but it probably didn’t hurt that they’ve come up with some of the best known ad icons in the tea world.
For more on tea and advertising, including those much heralded PG Tips campaigns, see my previous articles on the topic here and here. I also wrote an article about the many monkeys that have appeared in PG Tips advertising over the years. One of the most recent of these stars has been Monkey, a sock puppet who’s been appearing in commercials with his human friend Al for the last several years and who is apparently going to chronicle his celebrity life in an autobiography.
Yes, that’s right – an autobiography. Given that I’m writing this piece in April, it occurred to me, not long after proposing it, that I might have been duped. The first news bit I found, at this PG Tips fan site, was dated two days after April Fool’s Day. But it references the publisher who will be coming out with the book, who included a brief blurb at their own Web site, all of which appears to be confirmed by a press release that’s appeared at various other sites.
The “long-awaited celebrity autobiography” (really?) is expected to be released in September 2013 – so you won’t have much longer to wait. Monkey, who also appears in other ad campaigns and elsewhere, is said to be “one of the most popular advertising characters of all time” and there are apparently “millions of Monkey fans out there who will be desperate to read about his life and times”.
Which sounds like it might be overstating the point just a bit but I’m sure it will be fine entertainment, all the same. As for me, I’m holding out for those long awaited autobiographies of the Michelin Man and the Pillsbury Doughboy.
See more of William I. Lengeman’s articles here.
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