Taste Beats Price – Amen!

I drink tea for the taste. Nothing else. Although I’m perfectly fine with all those other reasons why people drink tea. Maybe it’s good for my health in some ways and it seems to give me a boost and whatever else. But I wouldn’t bother drinking it if it didn’t taste good.

Tea Shop (from Wikimedia Commons)
Tea Shop (from Wikimedia Commons)

Which is why for a long time now I’ve counseled anyone who would listen (or read) not to pinch pennies when it comes to tea. As a general rule, I’ve found that when it comes to tea you get what you pay for and good tea doesn’t often come cheap and the cheap stuff usually tastes like cheap stuff. Perhaps I’ve gone a bit overboard in making my point, but there it is.

As it turns out, respondents to a recent Harris Poll – nearly 2,500 of them – seem to agree that taste is a key factor when it comes to their tea and coffee buying habits. Or, as the pollsters put it, “of 2,496 U.S. adults surveyed online from February 13-18, 2013 by Harris Interactive found that taste is the top factor in determining where coffee/tea buyers purchase their beverages, and that Americans are willing to go out of their way for their favorite cup of joe.”

Tea, too, and, yes, the poll appears to be a bit coffee-centric, but tea is included as well, even if it’s something of an afterthought. Of those who responded, a whopping 78% claim that taste was a very important factor when it came to making a purchase. Not that price is not important and as a matter of fact it’s next most important on the list – at 54%.

Given that the survey focuses primarily on coffee/tea shop purchases it should also be noted that there are other less critical reasons for making a purchase, such as the beverage selection at the shop (31%) and the variety of food choices (23%).

Among the other topics covered in the survey were the demographics of coffee and tea shop denizens. Not surprisingly, they tend to be young, with the largest percentage (71%) of those frequenting such establishments being in the 18-35 range.

There’s even more here. While one finds oneself wishing for a similar poll focused solely on tea we’ll have to take what we can get for now and hope for better things somewhere down the road.

See more of William I. Lengeman’s articles here.

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