In places like the United Kingdom—and to a lesser extent the United States—
green tea varieties and loose leaf green teas
have only relatively recently become more popular.
In Japan, however, the situation is quite different. While black tea and other types are available, the country is best known for producing and consuming
Japanese green tea varieties such as sencha, matcha, and other regional styles
.

Japanese green tea varieties
It’s no surprise, then, that the World Green Tea Association is headquartered in Japan.
According to their mission statement, the organization was established by the government of Shizuoka Prefecture to promote green tea production, culture, and education.
Shizuoka itself is Japan’s leading region for green tea production and distribution.
World O-CHA Tea Festival
One of the key events organized by the association is the World O-CHA (Tea) Festival.
The festival includes activities such as tea competitions, trade fairs, and cultural exchange tours.
You can explore details about these events and future festivals in
this official overview of the World O-CHA Tea Festival and its events
.
Exploring Tea Culture Resources
While the association serves the tea industry, its website offers interesting content for casual tea enthusiasts as well.
Topics range from basic guidance—such as cooking with tea—to more unusual subjects like using tea plants in bonsai or crafting.
You can browse these resources in
this collection of educational articles and resources from the World Green Tea Association
.
See more of William I. Lengeman’s articles
on the tea blog author archive page
.
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