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Taking Tea in France


French blend tea
French blend tea

France’s Growing Tea Culture: More Than Just Wine

Unless you’ve missed a memo somewhere along the way, France is not traditionally known for tea. Wine, yes. Tea, not so much.

The French language even gave us the word sommelier—a wine expert. Interestingly, that term is now starting to appear in the tea world as well, as tea culture expands globally.

So what’s happening with tea in France?

A Shift in French Beverage Culture

While France has long been associated with wine—and, to some extent, coffee—there are signs that tea is becoming more prominent.

What was once a challenge for tea lovers visiting France—finding a decent cup—appears to be changing.

Recent discussions of a “quiet tea revolution” suggest that interest in tea is growing, with more attention being paid to quality, variety, and presentation.

The Rise of French Tea Blends

French tea has developed its own distinctive style.

Rather than focusing on traditional, strong breakfast teas, French blends tend to emphasize:

  • Lighter, more delicate flavors
  • Creative combinations
  • An emphasis on aroma and refinement

These blends have gained attention beyond France, appealing to tea drinkers in various parts of the world.

A Growing Market for Tea

In recent years, tea has become increasingly popular in France, particularly among urban and middle-class consumers.

This growing interest has led to:

  • An increase in specialty tea shops and salons
  • Classes and events focused on tea tasting and preparation
  • Expanded selections of teas, sometimes numbering in the hundreds

The shift mirrors trends seen in other countries where tea culture has gained momentum outside of traditional strongholds.

A Different Approach to Tea

For those accustomed to English-style tea, the French approach may feel quite different.

French tea culture generally emphasizes:

  • Subtlety over strength
  • Quality over quantity
  • Flavor complexity and refinement

This creates a distinct tea experience—one that reflects broader French culinary sensibilities.

Final Thoughts

France may always be best known for its wine, but its tea culture is evolving in interesting ways.

The growth of French tea blends and tea-focused spaces suggests that tea is finding its place alongside more traditional beverages.

For tea enthusiasts, it’s a development worth paying attention to—and exploring.

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2 responses to “Taking Tea in France”

  1. Very nice analysis; however a lot is missing in Hugh Schofield’s story , a pity, because it is not so much the” loving “of wine, but the understanding of the terroir concept, derived from the selective vinyard quality approach that has been applied to coffee first and then to tea; therefore it is in France that one finds today the largest selection of terroir and origin teas….in the West; as Didier Jumeau Laffond says : these smaller French companies buy quality, not volume….and if you pay the high prices you better make sure that you have very good product knowledge and buy directly from the producers…
    don’t want to bore you!! But the company who has revolutionised the French market 25 years ago was “Mariage Fréres” and followed in their footsteps le Palais des Thés and some others, so there is no silent revolution here today! just a more and more refined and gradually growing premium tea niche market, whilst 60% of mainstream tea is flavoured, 90%+ is in bags and mora than 80% sold in supermarkets !
    bye for now, Barbara Dufrene

    1. A.C. Cargill Avatar
      A.C. Cargill

      Hi, Barbara, I am familiar with both companies (the owner of this blog doesn’t carry either brand since they specialize in teas to suit British tastes) and agree with you that the news article, while getting a lot of social media attention, is another journalist behind the curve. The author here on our blog (Bill Lengeman) wanted to bring it to our readers’ attention, so I, as editor, said sure. Thanks for the additional info, though! Much appreciated. And you’re never boring! 🙂

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