The product line we know as McVitie’s Biscuits has a long history. Currently owned by United Biscuits, the snack food brand McVitie’s was originally owned by a Scottish biscuit maker and was established in 1830 in Edinburgh, Scottland as McVitie and Price, Ltd.
The company first found true success with the invention of the “digestive biscuit” in 1892. One may wonder why so many McVitie productsinclude the word “digestive”. Well, as the story goes, a young employee named Alexander Grant created a biscuit that included a high content of baking soda. The baking soda was said to help aid in the digestion of food, thus beginning the marketing of the product as “digestive”.
In 1925, McVitie’s released the first Chocolate Digestive biscuit known as the Homewheat Chocolate Digestive brand. Still popular today, Chocolate Digestives sell more than 71 million packets each year. This leads to the astounding number of 52 biscuits being eaten per second in the United Kingdom alone. It is also advertised on the McVitie website that the number of digestive biscuits baked each year could go around the world four times!
In 1999, McVitie’s released the Milk Chocolate Caramel Digestives brand which has grown ever popular. In fact, it received the title of “Nation’s Favorite McVitie’s Dunking Biscuit” in 2004. Since that time, the McVitie’s biscuit brand has undergone a salt reduction program. Sodium levels in the original digestive biscuit have been reduced by 26%. With the health trends of the world today, this is a step in the right direction.
McVitie’s is not only known for its digestive biscuits. Other biscuit brands include Ginger Nuts (ginger snap type cookies), Hob Nobs (a biscuit made from rolled oats and jumbo oats), and Rich Tea (a sweet biscuit made of wheat flour, sugar, vegetable oil and malt extract). In addition, the company is known for its cakes such as the Golden Syrup Cake, Jaffa Cake, Jamaican Ginger Cake, and Lemon Cake.
As the company continues product innovation, its snack foods continue to treat the world!
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