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How to Start a Tea Business


Tightly rolled gunpowder green tea leaves used in specialty tea preparation
With interest increasing in specialty tea, it should come as no surprise that more people are considering starting a tea business.

The Tea Association of the USA has reported significant growth in the industry over time, with increased sales and a steady rise in specialty tea rooms and retail shops across the country.

These days, there’s no shortage of general advice for aspiring entrepreneurs. However, when it comes to launching a tea-focused venture—whether a physical shop or an online store—resources can become more limited and often overlap with guidance for coffee businesses. For those specifically interested in building and managing a successful online tea retail business, tailored insights can be especially valuable.

While a single article can’t provide everything needed to launch a tea enterprise, one piece of advice stands out: know tea thoroughly. Understanding different varieties, sourcing, preparation, and customer preferences is essential regardless of whether you plan to open a tearoom, retail shop, or online store.

Essential Books & Reading for Tea Entrepreneurs

Industry Trade Journals & Publications

Staying informed about trends in the tea and coffee industries is critical for long-term success. Publications such as Fresh Cup Magazine covering specialty coffee and tea markets and Tea & Coffee Trade Journal focused on global beverage industry news provide valuable insights for business owners and professionals.

Online Resources & Associations

Whether your goal is to open a small tearoom or build a larger tea retail operation, the growing specialty tea market offers opportunities for those willing to invest the time in learning the craft and understanding the business.

For more perspectives on tea and the tea industry, visit Tea Guy Speaks blog featuring tea commentary and insights.



4 responses to “How to Start a Tea Business”

  1. Thanks for listing Start A Tea Business in the online tea business section. I LOVE that class. After taking it I was shocked at how much information they share compared with others. It was like getting 3-5 years of info and experience rolled into one. It made a tremendous difference for me. I felt prepared and ready.

    Dawnya is a great teacher and the office staff is super helpful.

    The best part of learning from home with the videos, etc. Really saved me money.

    DJ
    Teas and More

  2. Hello Helen,
    I’ve also found Twitter to have a wealth of key players in the tea industry and they’re all very friendly. With regards to boosting online sales, I’ve found networking to be very useful for me and my business in order to get my name out there.

    I’ve also found my tea-tastings which help to boost my business also helps. Perhaps, we could do something together where I give a tea-tasting to your customers based on your range of teas? Is this something you’re interested in? If so, please drop me an email: mayking@maykingtea.com and perhaps that is something we can do together.

    There’s also a whole host of other ideas that I have but it might be better for us to have a chat to see if any of them would be useful to you.

    May King Tsang (where, May King is my first name, rather confusingly :o)

  3. Thanks, I’ve been looking for a blog like this for ages. Like May, the comment author above, we’re also based in the UK and I think her advice about getting ‘LinkedIn’ is a brilliant one. It’s easy to find general advice on running a small business/marketing/PR but not so easy to find ideas about how to capture the imaginations of the growing numbers of tea-drinkers worldwide…and maybe LinkedIn is a good place to start?

    I wonder if either of you know of any other online communities specifically dedicated to the business of selling tea both in a shop and online?

    We’ve only been open a year and I’m absolutely passionate about tea in all it’s shapes and forms but, obviously that’s not enough on its own and we need to master the challenges everyone in our business faces (how do we get more weekday customers? how can we kick start our online sales? etc).

    Anyway, it’s good to know there are people out there with the same challenges so thanks again for the blog.

    Helen,
    Metrodeco,
    Brighton

  4. Thank you for this blog entry. There’s certainly a wealth of information here which is extremely useful for those thinking of entering into the world of tea.

    I can certainly vouch for the ‘Fresh Cup’ publication. Even though I am based in the United Kingdom, I have found the magazine to be full of interesting articles for both coffee and tea enthusiasts.

    I have found the tea industry to be more open than other industries I have worked in and sharing the knowledge amongst tea enthusiasts is something that I certainly try to do in my working day.

    Check out LinkedIn too; there are many LinkedIn tea groups with people from all walks of life who start a discussion and there is a lot of useful advice to come out from those discussions too.

    Many thanks again for the article.

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