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Do Tea Awards Affect Your Purchases?

Harney Award 2011


Harney Award 2011

Awards are given to many things—tea included.

They suggest that someone believes the time and effort invested in the award-winning item was worthwhile.

However, much like with wine, a tea winning an award is no guarantee that you will enjoy it.

An award for packaging design certainly doesn’t ensure a great cup—and even taste awards can be subjective, as judges’ preferences may differ from your own.

Do Tea Awards Matter?

So, what value do these awards really have for the average tea drinker?

Do they influence your purchasing decisions?

It’s worth remembering that tea judges are typically experts in their field.

Tastings are conducted under controlled conditions, using standardized methods and trained palates.

In other words, this environment is quite different from your kitchen, your teaware, and even your water.

Why Your Experience May Differ

Given these differences, it’s easy to see that an award is not a guarantee of personal enjoyment—any more than knowing a celebrity endorses a tea.

That doesn’t make awards meaningless—it simply means expectations should be tempered.

You may not experience the same qualities that impressed the judges.

A Real-World Example

This topic came to mind when John Harney of Harney & Sons received an award.

In his case, it was well deserved—recognizing a lifetime of dedication to bringing quality teas to a wide audience.

His company helped raise the standard of tea available to American consumers, while still appealing to both enthusiasts and casual drinkers.

However, even with such recognition, personal taste remains a deciding factor.

The Reality of Taste

I once heard from another tea enthusiast who purchased a highly praised tea based on a glowing review.

Unfortunately, she found it disappointing—describing it (rather memorably!) as tasting like dirty socks—and passed it along to someone else.

Differences in water, brewing technique, teaware, and individual taste preferences can all influence the final result.

I’ve even reviewed a well-regarded tea myself and received feedback suggesting I must have prepared it incorrectly.

Of course, it was my fault!

Final Thoughts

In the end, tea—like many things in life—comes with no guarantees.

Awards can guide you, but they shouldn’t define your expectations.

If you decide to try an award-winning tea, approach it with curiosity rather than certainty—and enjoy the experience for what it is.

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4 responses to “Do Tea Awards Affect Your Purchases?”

  1. I cannot agree with this more. Your taste is your taste, and nobody can tell you that it’s right or wrong. Not even the “experts.”

    If I may, here is something related that I wrote in another venue recently when a fellow tea lover purchased a tea based on my very positive review — and ended up not liking it:

    “I used to have a favourite film critic, who became my favourite because his taste in movies invariably reflected my own: if he loved or hated a film, odds were that I would too. The same is true with tea: when you find a taster or merchant whose palate and tastes are similar to yours, then you can more or less rely on their descriptions and judgments of the various teas. Still, tea drinkers should approach each new tea with an open mind and neutral palate and let the tea take them wherever it takes them. Consider catalogue or personal descriptions as a jumping-off point — then enjoy (or not) whatever it is you actually find in each tea.”

    Add “awards” to that list.

    BTW, my story had a happy ending: She sent the tea to me, and I sent her another tea that I think will be more to her liking in exchange!

    1. Great point! It goes for lots of things, I guess. I had a friend who would recommend various clothing stores, but her taste was so different from mine that I ignored these suggestions. 🙂

  2. I do have a question about cleaning teapots. I am refering to a china, porcelain teapot. I have read not to clean them with soap and water to just leave it as is because the tannin clings to the pot and tannin collects tannin. On the other hand I have also read, that the pot should be washed in hot soapy water and dried as to not get any after tastes of another tea. Also, does the sugar cube left in the pot after washing really deordorize the pot?

    1. See this article on our blog by Lainie Petersen: Cleaning Teaware (http://englishtea.us/2010/09/16/cleaning-teaware/). Personally, I use dish soap in my teapots and for cleaning all my teawares (I don’t own any Yixing teawares) and take care to rinse well. So far, no problem, and no transfer of taste and odor from one tea to another. No idea about the sugar cube. Never heard about that before. 🙂

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