Tea Blog

Every now and then, segments of the media suggest that a particular type of tea is poised to become the next big trend. This was certainly the case with green tea varieties known for their widespread popularity and health associations, which did in fact achieve remarkable global success. More recently, white tea received similar attention, though it has not matched green tea’s reach. Even pu-erh tea has been predicted as a breakout category, though that shift has yet to fully materialize.

Then there’s matcha powdered Japanese green tea made from finely ground whole leaves, a specialized form of green tea traditionally used in Japanese tea ceremonies. As previously discussed in this analysis of matcha’s early rise in global popularity, matcha had already begun gaining attention outside of its traditional context as early as 2012.

More recently, several major publications have suggested that matcha may be on the verge of becoming a widespread trend. For example, this Elle feature exploring whether matcha could become the next major beverage trend describes it as being “on the cusp” of mainstream success. The article points to celebrity endorsements and increasing retail presence as signs that matcha could follow the trajectory of other trendy drinks.

Similar speculation has appeared elsewhere. In Ireland—where tea consumption is traditionally dominated by black tea—this Independent article examining matcha’s potential rise as a new tea trend considers whether the beverage could become “the next big thing.”

The article highlights matcha’s health benefits and cultural background, though much of its appeal still overlaps with that of green tea in general. While matcha’s unique preparation and presentation set it apart, its growth may ultimately depend on whether it can move beyond niche appeal into broader everyday consumption.

See more of William I. Lengeman’s articles in this archive of tea-related writing by the author.

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