One of this month’s more unusual stories sits somewhere between gadget innovation and offbeat news. This report on a British tea company using a holographic assistant to promote tea in Kuwait describes a futuristic attempt to teach consumers how to brew tea using a virtual human guide.
Better than a hologram: How to Make Perfect Cup of Tea from ETS video
The idea of a social network for tea enthusiasts is not entirely new. Platforms like Steepster have been around for years. Still, that didn’t stop a young developer from launching this story about a student-created app designed for tea lovers. According to the official Tealy app site describing its features and tea-focused social platform, the app allows users to share photos, recommend teas, and discover tea-related content nearby.
Tea culture also intersects with entertainment and marketing. The producers of Downton Abbey have embraced the popularity of themed experiences by launching a promotional tea truck. This Time magazine feature on the Downton Abbey Tea Truck experience describes how the mobile attraction helps generate interest in the series.
Meanwhile, tea-related gadgets continue to emerge through crowdfunding platforms. One example is the Temperfect mug designed to maintain optimal beverage temperature for tea and coffee, which aims to solve the problem of drinks cooling too quickly. Another is the Immerset brewing system combining immersion and pour-over techniques, which seeks to improve brewing control and extraction.
From holograms to apps to smart drinkware, tea continues to inspire innovation in both traditional and unexpected directions.
See more of William I. Lengeman’s articles in this archive of tea-related writing by the author.
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