Presentation, Presentation, Presentation Revisited

When I last held forth on the potential merits of presentation, in relation to those tea merchant type Web sites, I focused primarily on the photos of the tea, a key part of the selling process. But of course there's more to selling tea over the Web than just putting up some pretty pictures. My …

Continue reading Presentation, Presentation, Presentation Revisited

Tea Vendors Who Generalize

Your journey into the world of tea may have started with a tea bag filled with black tea dust, but as you travel, you discover a whole new vista of tea enjoyment. Teas from the African continent, various Asian countries, India and Sri Lanka, and even such not-so-readily-thought-of places as Brazil, Hawaii, South Carolina, and …

Continue reading Tea Vendors Who Generalize

Tea Merchant, Distinguish Thyself

When I came up with the idea for this article it was based on the following question: "Can tea sellers really succeed by offering the same bland, slapdash selection of tea?" It's a valid question, but it seemed that I'd phrased it a bit harshly and I considered toning it down for the article. Which …

Continue reading Tea Merchant, Distinguish Thyself